TruConversion is an easy-to-use funnel tracking and optimization tool that offers heatmaps, session recordings, and form analytics to help you craft your best strategies.

Intuitive smart funnels from TruConversion give you the scoop on which strategies are actually converting.

With only a few clicks, you’ll be able to track your funnels, set conversion benchmarks, and find out where you need to focus to make a positive impact on your bottom line.

Even better, the smart funnels are constantly monitoring your funnels without you having to dig through dozens of analytics and spreadsheets to find what matters.

Talk about working smarter.

Easily track funnels, set benchmarks, and improve strategies with smart funnels!
No more guessing at where your visitors scroll and click anymore. (“My gut is telling me we need more photos of cats in formalwear.”)

Heatmaps show you where your visitors scroll and click the most, so you’ll know exactly where to put your most compelling content and calls-to-action.

Even better, you can trigger heatmaps to start collecting data when it matters most by combining them with smart funnels.

You’ll get the most meaningful data on the pages that need the most attention.

Heatmaps show you where people are scrolling and clicking to find out what content matters the most.
Need more specific information about customer behavior?

TruConversion lets you watch session recordings of individual browsing journeys to see where they click and what they skip.

You can set recordings to trigger based on page activity, too, cutting down on volume and giving you the most relevant data for analysis.

Now you’ll see why people are bouncing just before checkout or if that LoTR reference actually resonated with your audience. (“Give it to us! Give us the precious!”)

Use session recordings to effectively analyze customer behavior!
Form field reports will shut down all debate on what’s working and what’s not.

You can quickly see which fields are getting filled and which ones are causing people to bounce, letting you easily iterate on your lead gen and checkout forms.

These reports show you the conversion rate, abandonment rate, time on the form, time spent on each field, blank fields, and refill rate—all arranged in easy-to-read charts.

There’s even the option to filter the data to show results by device for more granular insights.

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